There are several different types of affiliate programs, each one of
them with its specific advantages and disadvantages, different features that
are designed to work on each kind of arrangement in the affiliate marketing.
It's important to be on top of the type business you choose according
to your target audience, so that you can pick the best affiliate program
to fit your necessities. Choosing the type of affiliate program that
would fit better in your plans can be an essential step to the achievement of
your expectations, especially if you are working on a dating affiliate program
basis.
As a figure of speech, there are four main types of affiliate programs
available on the web. Let's check a brief explanation about each one of them:
- Pay Per Sale (commission based affiliate program): this is
the most common and popular type of affiliate program. Basically, this
program pays a pre-established percentage of commission on the revenue produced
by the sales of services and products purchased by some visitor coming from
your site. Some of these programs also offer bonuses and/or prizes to
sites that reach a better performance each month, while others work on a flat
commission basis, regardless of the amount of sales per month. It's up to the
merchant to choose which is the best affiliate program to the work he's
aiming.
- Pay per Click (click through programs): a very simple type of
affiliate program. The site earns a small amount (usually ranging from
$0,01 to $0,20, in the most popular programs) for each and every visitor
sent to the target site. Some of these programs work on a second-page-click
basis, which means that you will only get paid if the visitors click on one
of the links of the page reached through your site, moving to a different site.
The type of program you will choose (click through or second page click)
will influence directly on your profits (second-page-click sites may substantially
reduce your gains, while click through programs are more favorable).
- Bounty (or flat fee referral): when you refer to a customer,
you will get a one off payment without any further commissions on any purchase
should he make in the future regardless of the customer's expenditure.
Generally, there's a specific price rate for paying a consumer (normally
from $10 to $20), but some websites have more complex fee arrangements. In which
the mix of products and services that the website had closed in a given period
of time will determine income.
- Tiered affiliate programs: can be divided into 3 different types: single-tier
programs that only reward transactions generated by the affiliate.
In addition, two-tier programs not only reward affiliate generated
dealings but also providing an extra reward for each new affiliate brought
by to the arrangement. Finally, there are multi-tier affiliate programs,
where the incomes move in a sort of pyramid arrangement. The first affiliate
will earn a percentage of the incomes of all those joining the program afterwards.
In turn, each affiliate will receive a percentage plus a percentage on
top of those ones placed above of them on the pyramid.
See More
|