Leading consumer electronics and entertainment retailer Best Buy announced today it will launch an innovative alliance with Paramount Pictures and VH1 in support of the Oct. 14 theatrical release of "Elizabethtown," the new film from writer-director Cameron Crowe, starring Orlando Bloom and Kirsten Dunst.
Starting Oct. 7 and while supplies last, Best Buy will offer customers a free copy of an exclusive "Road to Elizabethtown" DVD that includes 24 minutes of behind-the-scenes footage, interviews and clips from the film. Additionally, the companies have teamed with VH1 to offer a national contest in keeping with the story of the film, in which Orlando Bloom's character heads out across America on a road trip armed with a special playlist of music created especially for the journey.
In the "Elizabethtown's Ultimate Road Trip Contest," consumers are asked to plan the ultimate journey from their own hometown to Elizabethtown, Ky., making 12 stops along the way and choosing the best 12 songs to get them to their destination. Crowe will personally select the grand-prize-winning playlist and appear on an edition of VH1 Classic Jukebox with the winner.
The grand-prize winner will receive round-trip travel to New York City and accommodations for the filming of the VH1 Classic program, as well as a $1,000 Best Buy gift card and autographed memorabilia from the film. Twenty-five runner-up entries will receive an "Elizabethtown" gift bag including a $100 Best Buy Gift Card, the CD soundtrack to the film, an "Elizabethtown" T-shirt, and a VH1 Sweatshirt.
"Cameron Crowe has long been a favorite for Best Buy customers, who have supported him over the years by purchasing his movies and soundtracks," said Gary Arnold, senior vice president of entertainment for Best Buy. "Cameron uses a combination of music, words, and images to tell stories that resonate with all of us. We're proud to join with Paramount Pictures to reach out to movie fans. 'Elizabethtown' is a film not to be missed and we believe that fans will consider the DVD a must have for their personal collections."
"Best Buy is the perfect partner to help us get the word out to movie and music fans about this wonderful Cameron Crowe film," commented LeeAnne Stables, Senior Vice President Worldwide Marketing Partnerships, Paramount Pictures. "We are thrilled to have the opportunity to create with Best Buy and VH1 a fully integrated promotion that drives business for theatrical, home entertainment and retail."
Fans can log onto www.BestBuy.com/ElizabethtownsUltimateRoadTrip for an in-depth look at "Elizabethtown" and to register for the promotion. VH1 is promoting the contest on-air and on its website www.vh1.com , where music lovers will be directed to the Ultimate Road Trip entry page.
Paramount Pictures presents a Cruise Wagner-Vinyl Films production, a Cameron Crowe film, "Elizabethtown." A uniquely crafted comedy set in the key of life, "Elizabethtown" is the story of an unexpected romance that develops against the backdrop of a hilariously elaborate memorial. A life-affirming, comic fable that takes on matters of life and death in a surprising and heartfelt way, "Elizabethtown" is the journey of a young man turned in an unexpected direction and the woman who helps him brighten his outlook on the world around him.
The film stars Orlando Bloom, Kirsten Dunst, Susan Sarandon, Alec Baldwin, Bruce McGill, Judy Greer, Jessica Biel and Paul Schneider. Written and directed by Cameron Crowe, the film is produced by Tom Cruise, Paula Wagner and Cameron Crowe. Donald J. Lee, Jr. is the executive producer. The film is rated PG-13 for Language & Some Sexual References.
Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 840 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.
Paramount Pictures is part of the entertainment operations of Viacom Inc., one of the world's largest entertainment media companies and a leader in the production, promotion and distribution of entertainment, news, sports and music.
VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at www.VH1.com . VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.
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